Where business is deeply human
Over the past 10 years, By Bako has navigated the world of tech, entertainment, and media, leading custom campaigns and talent partnerships— from working across collaborations with the likes of Pepsi and NFL, to overseeing strategic marketing and creative production across global campaigns.
Whether building from the ground up or refining an existing vision, we lead with insight, intention, and endless curiosity.
01
Set
Vision
02
Bridge
Talent & Business
03
Produce
& Execute
Featured In
Services
01
Culture Strategy
03
Partnerships & Collaborations
02
Creative Production
Brand Storytelling
04
-
![]()
Amazon Alexa x Summer Walker
-
![]()
Afronation Festival Las Vegas
-
![]()
Adidas x Humanrace x Hekscode
-
![]()
Pepsi x Pure Leaf x Coco Jones
-
![]()
Teen Vogue x Bloody Civilian
-
![]()
Red Bull "Wings for Your Winter" Launch
-
![]()
Adekunle Gold x Pharrell x Louis Vuitton "Falling Up"
-
![]()
AnOnlyChild x Art Basel
Brands that trust us
By Bako
Creative Production
Partnerships & Collaborations
Brand Storytelling
Culture Strategy
About
SHARON BAKO (noun) /share-uhn/ bah-koh
Sharon is a Nigerian-born, California-raised corporate and creative executive, known as a cultural translator—fluent in both the creative and corporate worlds and skilled at bridging the gap between creators and talent, brand purpose, and audiences. With 10+ years of experience across tech, music, partnerships, talent relations, and experiential, she pairs analytical depth with creative vision, turning insights into stories, experiences, and collaborations that engage new audiences and drive measurable impact.
Sharon has led global campaigns, bringing bold ideas to life through strategy, storytelling, and data-driven insights. She holds a B.A. in Media Communications from USC, and has been featured in Forbes, Billboard, and Variety.